Allies Rules

"The main message is that each opinion has a critical point," Barabási said. "If the fraction of the population is under the predicted threshold, the minority can prevail, but it will take astronomically long times to do so. However, once the number of people who are unshakable in their opinion reaches the critical threshold, the time it takes for the majority to accept their point of view becomes rather short."

Getting an entire population to adopt a new belief might require simply convincing 10 percent to believe it first.


Source: DNews