Thursday, 22 August 2013

That Craft Is Gone, Tells The Wizard…


The Wizard was created as a means to constantly present new music for the listener to eventually decide – to go out and search to buy the record and support the independent music industry and art form. I see little tolerance or patience for this now. In most situations where music is being played, people decide whether it’s right or wrong based on whether they like it or not. What this does is unconsciously steer a lot of music producers to make similar styles that they believe works immediately upon hearing rather than making something they really like and then making the audience like it too. That craft is gone. The Wizard was for the 1980′s and it was a lot of fun but, these are the 2010s – a different era with a different mentality.

Do you think it’s something specific to dance music fans, or is it a general modern condition?

I think it’s a general condition, that not only affects us in music, but all forms of creativity and entertainment. I believe are large part of it stems from an ineffective and broken level of public quality control and expectation. Put simply, people just don’t ask for better anymore. I think we’ve lost the knowledge of how to do that. I assume that we’ve reached a point where that to expect more from entertainment is a request that often get over shadowed by the powerful marketing machines and the waves of popular persuasion. It’s much harder to be different and to ‘stand out’ than it used to be, and I can imagine many people in the creative fields aren’t willing to work very hard for it anymore.

What do you think has caused that, and do you think there is a cure?

Complacency might be the likely cause, or a fear to make mistakes might be another. There was never any particular way or recipe for winning public acceptance. I guess it only feels that way because of the way the critics of entertainment make it their job to tell us what and when to like or dislike something and even somebody … For those that can’t take time to really listen, compare and comprehend what they’re listening to, there isn’t a quick and easy cure for that. A good sense of musical taste just isn’t available on software or an IPhone app.
I believe the only thing that could change and improve the quality of music is time. Enough time has to pass until a new, more conscious generation of people become the new producers of music with new perspectives and ideas, new consumers and audiences that expect more than the generations before them.

Source: Fact Mag - Jeff Mills Versus The Human Condition (Interview)